Tuesday, February 8, 2011

Can You Put A Kickstart On A 50cc Dirtbike

Carlo Talamo, the "Captain" Fontana and the power of communication

It happens every so often late at night, when work and children are set aside for a moment, to take the case to the overloaded bookcase in my bedroom a few magazine of motorcycling.
Some are decades old.
Motorcycling, Vintage Motorcycle, Cafe Racer, Moto, Racer, Motosprint, Special Motor, Classic Legend Bike and Bike.
Just a Bike Legend of December 1992 I find an article by Carlo Talamo which tells of how he contacted and met at Vallelunga pilots linked to the brand Triumph for a test / meeting with the then-new track Trident.
the likes of Vanni Blegi, Robert Provenzano, Luciano Rivabene and someone else accepted the invitation and the day reminiscent / promotional and became dear Charles saw to advertise in the right way. History
emblematic of a great communicator, to Talamo, which started in Milan with the creation of Numerouno, importers and dealers Harley Davidson and then continued with the newly reborn Triumph.
Being able to sell and make the object of desire motorcycle by the archaic architecture, performance, unless small and exorbitant cost is not a trivial matter.
Do not forget that 80 years were devoted to the myth of speed and that often the success of a model, it was simply decreed from being faster than the direct competitors.
It 's true that having partners like Roberto Crepaldi, son of the old Ferrari dealer in Milan, and Max Brun, communication and international relations, facilitates the task but the task was to shake my wrists. Brilliant
the gimmick to advertise with beautiful photos accompanied by "poetry" in praise of freedom, adventure, the relationship almost physical with the bike.


"The bike is my freedom" I made my own. If Harley
today are the cultural phenomenon that is largely it is because Talamo. With
Numerotre and Triumph gave our best.
are due to her creativity and her business acumen to create models such as the Triton-based Bonneville Pettinari made to make the Baby Speed, Speed \u200b\u200bTriple and the last, the tail cut off and the underseat exhaust.










Just to mention. On
Talamo has said everything and its opposite: unscrupulous businessman or motorcycle enthusiast?
Perhaps a winning mix of both.
Talamo The lesson is not lost, there is a certain Andrea "Il Capitano" Fountain of Bologna that the story of Talamo has studied it and knows it by heart. The
knows and follows it.
For goodness sake, there's nothing wrong with following the footsteps of a genius of communication as the late Charles without the means and knowledge Crepaldi and Brun.










to invest time and resources in the promotion of a dinosaur in two wheels such as the Royal Enfield and groped to make it become a cultural phenomenon it takes courage.
courage and determination.
Based on the Indian motorcycle Fontana has developed as evocative composition McQueen and the Royal Sportsman as well as a line of clothing and accessories.
Force Captain, the road is the right one ... I cheer for you.

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